Combining craft and strategy for purposeful design.
Quick Highlights
Project
Bitflex
Digital Branding & User Experience
The digital branding of BitFlex centered on clarity and usability in a complex financial ecosystem. By defining the visual identity and refining the user experience, we created a cohesive design system that builds user confidence. Strategic UI decisions and brand-led messaging contributed to a more intuitive and credible product experience.
Project
UpSurge
Product Design Lead
Led product design and asset management for UpSurge, a virtual platform connecting tech talent with hiring companies. Highlighting candidate profiles and ease discovery, resulting in a seamless platform that reduces time-to-hire by enabling companies to identify, assess, and engage qualified tech talent through an intuitive, experience-led interface.
Project
KEF
Campaign Art Direction
Q4 2024 photography art direction for digital marketing assets spanning across Global, EU, APAC, US markets. Encompassing themes for New Year, Valentine’s Day, Lunar New Year and other running campaigns, country specific.
Project
iPid
Customer Portal Product Design
Designed the customer portal for iPiD, a global KYP platform. Built for systematic ease and compliance, the interface enables clients to independently manage their payee data with greater confidence. Outcome: faster onboarding, improved data accuracy, and reduced support dependency.
Project
LaPané
Digital Rebrand & User Experience
Developed a holistic brand identity from the ground up — aligning strategy across interior design, packaging, signage, digital presence, and marketing. The unified approach resulted in a cohesive customer experience and stronger brand recognition across physical and digital touchpoints.
“Begin somewhere. You cannot build reputation solely on intent.” - Advice from my younger self
15+
Years of Visual Design, Brand Strategy & Adobe Creative Suite
10
Years of Product Design and Management Experience
20+
Types of Industries Collaborated With
About
→
Let’s unlock your business’ potential.
LOCATION
Kuala Lumpur, Malaysia
CONTACT
(+60) 12 2244 869
uhmealya@gmail.com
SOCIAL
Behance
AMELIA
Home
About
Contact
AMELIA
Menu
Work
About
Contact
Combining craft and strategy for purposeful design.
Quick Highlights
Project
Bitflex
Digital Branding & User Experience
The digital branding of BitFlex centered on clarity and usability in a complex financial ecosystem. By defining the visual identity and refining the user experience, we created a cohesive design system that builds user confidence. Strategic UI decisions and brand-led messaging contributed to a more intuitive and credible product experience.
Project
UpSurge
Product Design Lead
Led product design and asset management for UpSurge, a virtual platform connecting tech talent with hiring companies. Highlighting candidate profiles and ease discovery, resulting in a seamless platform that reduces time-to-hire by enabling companies to identify, assess, and engage qualified tech talent through an intuitive, experience-led interface.
Project
KEF
Campaign Art Direction
Q4 2024 photography art direction for digital marketing assets spanning across Global, EU, APAC, US markets. Encompassing themes for New Year, Valentine’s Day, Lunar New Year and other running campaigns, country specific.
Project
iPid
Customer Portal Product Design
Designed the customer portal for iPiD, a global KYP platform. Built for systematic ease and compliance, the interface enables clients to independently manage their payee data with greater confidence. Outcome: faster onboarding, improved data accuracy, and reduced support dependency.
Project
LaPané
Digital Rebrand & User Experience
Developed a holistic brand identity from the ground up — aligning strategy across interior design, packaging, signage, digital presence, and marketing. The unified approach resulted in a cohesive customer experience and stronger brand recognition across physical and digital touchpoints.
“Begin somewhere. You cannot build reputation solely on intent.” - Advice from my younger self
15+
Years of Visual Design, Brand Strategy & Adobe Creative Suite
10
Years of Product Design and Management Experience
20+
Types of Industries Collaborated With
About
→
Let’s unlock your business’ potential.
LOCATION
Kuala Lumpur, Malaysia
CONTACT
(+60) 12 2244 869
uhmealya@gmail.com
SOCIAL
Behance
AMELIA
About
Contact
Combining craft and strategy for purposeful design.
Quick Highlights
Project
Bitflex
Digital Branding & User Experience
The digital branding of BitFlex centered on clarity and usability in a complex financial ecosystem. By defining the visual identity and refining the user experience, we created a cohesive design system that builds user confidence. Strategic UI decisions and brand-led messaging contributed to a more intuitive and credible product experience.
Project
UpSurge
Product Design Lead
Led product design and asset management for UpSurge, a virtual platform connecting tech talent with hiring companies. Highlighting candidate profiles and ease discovery, resulting in a seamless platform that reduces time-to-hire by enabling companies to identify, assess, and engage qualified tech talent through an intuitive, experience-led interface.
Project
KEF
Campaign Art Direction
Q4 2024 photography art direction for digital marketing assets spanning across Global, EU, APAC, US markets. Encompassing themes for New Year, Valentine’s Day, Lunar New Year and other running campaigns, country specific.
Project
iPid
Customer Portal Product Design
Designed the customer portal for iPiD, a global KYP platform. Built for systematic ease and compliance, the interface enables clients to independently manage their payee data with greater confidence. Outcome: faster onboarding, improved data accuracy, and reduced support dependency.
Project
LaPané
Digital Rebrand & User Experience
Developed a holistic brand identity from the ground up — aligning strategy across interior design, packaging, signage, digital presence, and marketing. The unified approach resulted in a cohesive customer experience and stronger brand recognition across physical and digital touchpoints.
“Begin somewhere. You cannot build reputation solely on intent.” - Advice from my younger self
15+
Years of Visual Design, Brand Strategy & Adobe Creative Suite
10
Years of Product Design and Management Experience
20+
Types of Industries Collaborated With
About
→
Let’s unlock your business’ potential.
LOCATION
Kuala Lumpur, Malaysia
CONTACT
(+60) 12 2244 869
uhmealya@gmail.com
SOCIAL
Behance
AMELIA
Menu
Work
About
Contact
AMELIA
Home
About
Contact